Be Revolutionary

Wednesday, October 9, 2019

The University of Massachusetts Amherst is launching a new brand campaign. We’re excited about capturing the essence of our top-ranked university—our exceptional students, brilliant faculty, cutting-edge research, and extensive outreach—and sharing it with the world. At UMass Amherst, we are dedicated to freedom, to opportunity, and to the pursuit of progress. These are the core values that drive us to Be Revolutionary.

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